Gwyneth Paltrow and Chris Martin have announced, via Gwyneth’s website (http://bit.ly/1gETitQ) that they are to consciously uncouple. Were you saddened by the news, indifferent or too busy laughing at the choice of language used?
Happily the Goop site gives us a definition of Consciously Uncoupled to help us understand what is happening:“A conscious uncoupling is the ability to understand that every irritation and argument was a signal to look inside ourselves and identify a negative internal object that needed healing.”
I think the English translation is that they are separating, they are not blaming each other and are going to remain friends and share the responsibility of bringing up their children.
Divorce and separation is no laughing matter, but the style of the announcement underlined one of the first lessons I learnt when entering a sales environment; the importance of KISS.
If you want to convey a message or an idea that can be easily understood it is critical to Keep It Simple Stupid. Unfortunately many people, whether they be business leaders, sales people or actors, feel it necessary to over complicate things by using words and phrases to try and make themselves sound important and clever. Instead what tends to happen they lose their audience as parts of the group the message is intended for don’t understand it, some are turned off by the perceived pomposity and others simply can’t relate to the communication style used.
I think this clip from Joey in Friends best sums it up:
When you next have a presentation or a sales pitch to deliver or want to announce to the world what is going on in your life remember to KISS!