Why do business use coaches?

A recent survey by CIPD has asked, amongst other things, what the declared purpose of coaching is within their organisation. Approximately 40% of them identified performance management as the key reason with a third citing leadership and change management.






 When it comes to managing performance it is surprising how many managers fail to clearly identify what “a good job” actually looks like for their team members. If the team do not know what success looks like how are they going to achieve it?

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