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The make up of a modern day coach

Jan 26th

Posted by admin in Public Musings

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Infographic: The Make Up of a Modern Day Coach - The Coaching Academy

Source: The Coaching Academy – The UK’s largest school for Life Coaching

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benefits of coaching, business coaching, coaching culture, coaching in 2012, coaching qualities, coaching services, communication skills, inspiring others, understanding others, what is coaching
Bad management

10 signs of poor management

Jan 21st

Posted by admin in Motivation

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People leave their managers not their jobs.

Research has shown that a majority of people leave their jobs not because they don’t like the work they do, but because they don’t get on with their Boss. The major reason cited in exit interviews is the relationship they have with their line manager, and as managers we have a responsibility to consider the impact we have on those around us with our actions.

There are a number of examples of poor management techniques which contribute to the breakdown in relationship between management and staff, here are 10 of the most common:

 

 

1)   Not listening and not making people feel valued

People like to deal with those people who are professional and who make them feel valued. Too often a poor manager will not take the time to actively listen to their staff, instead choosing  to check their e-mails, take phone calls and allow a variety of other interruptions whilst they are having a conversation/update/meeting with their people. How frustrating does it feel when you have the feeling that someone is not really paying attention to what you are saying? How do you think others feel when you are doing this to them?

 

 

 

 

 

 

 

2)   Micro managing – shows lack of trust

If you spend all your time checking up on what others are doing, how do you find the time to do your own job? People will never give of their best if they have the feeling that they are not to be trusted or that they constantly have someone looking over their shoulder and checking up on them. If you expect the worst of people that is what they will usually deliver, as that is what you are looking for!

If you spend all your time watching them do their job, how do you have time to do yours?

 

 

 

 

 

 

3)   Too much focus on the task and not the individuals

If a manager has too much focus on achievement of a task they tend to disregard the individuals involved in helping achieve said task. Their behaviour is impersonal, they don’t tend to have any interest in how their people are feeling, and praise recognition and encouragment are in short supply. This is another example of people not feeling valued and can quickly lead to disenchantment.

How well do you know your people?

 

 

 

 

 

 

4)   Not enforcing standards

People need to have a clear understanding of their roles and expectations, and it is equally important that, having defined the standards that are expected, these are enforced. Too often a poor manager will fail to take the appropriate action when standards are not met and this then sends the message that the standards are not important or relevant. People respect a manager when they display strength, integrity and a sense of fair play. Not enforcing standards implies these qualities are lacking in a manager.

People need to understand there are consequences for not maintaining standards

 

 

 

 

 

 

5)    Not communicating expectations effectively

If people don’t have a clear understanding of what success looks like how will they know if they have done a good job? “If they don’t get shouted at,” is not the right answer! When people understand what is expected of them and how they can meet those expectations they tend to have a greater degree of confidence in their ability to meet those expectations – assuming those expectations are realistic in the first place!

How can you expect people to reach objectives if expectations are not communicated clearly?

 

 

 

 

 

 

 

6)    Lack of feedback – positive and negative

If you dont take the time to tell people how they are doing, how will they know if they are meeting expectations? If they receive regular timely feedback they will have a greater understanding of what they need to do in order to achieve their objectives, be it a continuance of current behaviour or a correction in their activity. If the feedback is presented in a constructive, objective and calm manner it can be a great development tool to help people grow and improve.

How often do you give your staff feedback?

 

 

 

 

 

 

 

7)    Using communication on a need to know basis only

Another quick way to frustrate people is to keep them in the dark about issues that have some bearing on their role in the organisation. If plans and other areas of the business are treated as secrets not to be shared with other departments, how can staff gain an understanding of how they can play an effective part in the achievement of company goals. Effective communication of the company vision and objectives has an important role to play in improving employee engagement.

 

Do your people understand how their role affects company goals?

 

 

 

 

 

 

8)    Making decisions and then asking for feedback

If people are to take ownership of their departmental/team goals they need to feel that they have a part to play in the decision making process. Weak managers will view their role to be the one to have all the answers and to hand the decisions made down to the workforce. If the decisions are being made from the top down what is the point in asking those on the ground floor for their thoughts? If the decisions have already been made what difference will it make if they think it is a good idea or not? At best it is an exercise in patronisation!

The final decision should rest at the top, but it is good management practise to canvass opinion from the relevant sections of the company, before the decisions are made. It is quite often the case that the people at the sharp end will have the experience and knowledge to best know how to handle certain situations, doesn’t it therefore make sense to obtain their feedback before deciding on a particular course of action?

How much influence do staff have in the decision making process?

 

 

 

 

 

 

9)    Passing the buck

I know one manager who announced to a new member of staff on their first day that any success they achieved in their role would be down to the manager, but they would get the blame for anything that went wrong! How do you think that member of staff viewed their manager?

The art of good management means taking responsibility when it is due and allowing others to take the credit when it is deserved. Poor managers look to point the finger of blame away from them at every opportunity, this only has short term benefits for the manager, as their limitations are soon identified.

Good managers need to take responsibility for their actions

 

 

 

 

 

 

10) No sense of humour

If you don’t enjoy your job, why should the people that work for you? A sense of humour is a vital element in the make up of successful managers, it indicates you are working for someone who is in control, someone who is relaxed and someone who is confident in achieving success. It doesn’t prevent you from being professional as there is a time and a place to have a laugh, and a time and a place to fully focus on achieving objectives, but a little lightness goes a long long way.

If you don't enjoy being at work why should your staff?

 

 

 

 

 

 

Think about the best managers you have worked for, how do their qualities match those listed above?

Now answer the same question about the worst manager you have worked for or with……

How do you compare?

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effective communication, feedback, importance of standards, involving staff in decision making, lack of trust, listening skills, micro managing, Poor management, positive and negative feedback, taking responsibility, task or individual, top 10 management techniques, why do managers fail

Does money really motivate senior managers?

Jan 20th

Posted by admin in Motivation

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Facilitated a course this week for senior managers of a Blue Chip company when the subject of the factors that motivate people at work came up. A couple of delegates were of the opinion that there was nothing better than an envelope from your Boss with a short note thanking you for a good job together with a big cheque!

We discussed Maslow’s hierarchy of needs and Human Givens, but I think this 10 minute video does a great job of explaining where money fits into the motivation ladder.

 

 

 

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hierarchy of needs, human givens, maslow, money as a motivator, motivating senior managers, Motivation, motivation at work, what motivates us
Why do fans boo their own team?

Boooooooo!!

Oct 30th

Posted by admin in Motivation

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After appearing on a phone in last week, this week seemed to be a week to listen to them!

This one was a football phone in and a football fan had called in to justify why he and his fellow fans thought it was a good idea to boo their own players. Jason Roberts, a professional footballer, was aghast at the idea.

Why do fans boo their own team?

“How can you possibly think that booing your own players is going to help them?”

“It might not help some, but there are definitely some players who want to prove you wrong when you boo them”, was the confident reply.

A player at Spurs had a different view;

“when your fans get behind you it’s the most exciting feeling possible. It’s so important that a player feels appreciated by his own fans – otherwise he has to fight against them as well as the other team and their supporters.”

 

Whilst at Liverpool Fernando Torres said;

“With just 45,000 fans there, that roar they give makes you think you have wings on your feet.”

I wonder if the fans at Chelsea give him the same sense of invincibility?

There doesn’t appear to be any logic in the football fans argument that booing your own players will make them player better. It also begs the question why in other environments, work and home life for example, do we spend so much time telling people what they are doing wrong rather than telling them what they are doing well?

There has been an example of this in the last week with the row between Nicolas Sarkozy and David Cameron, with the French president expressing rage at the constant criticism and lectures from UK ministers.

Sarkozy bluntly told Cameron: “You have lost a good opportunity to shut up.” He added: “We are sick of you criticising us and telling us what to do. You say you hate the euro and now you want to interfere in our meetings.”

You wonder if there would have been a different interaction if Cameron and the Government had taken a more positive approach, whilst still having the same goals they currently have….

Recent research suggests that the vast majority of what children hear consists of them being told not to do this and not to do that. If we are not taking the time to explain what they do well, and why they do it well, how can we expect them to grow and improve?

In work environments, the more enlightened managers and leaders spend their time trying to “catch people doing something right” and then giving them suitable levels of praise and recognition. In doing this it is important to bear in mind that the praise needs to be specific and related to a specific behaviour or action, rather than praise for praise sake.

There are many Business Leaders who have been influenced by the work of Ken Blanchard and he believes if he had to choose just one thing to teach about for the rest of his life, he has no doubt that “catching people doing things right” would be his lasting message. His research has shown that positive reinforcement and redirection can help increase productivity.

Think about somebody that you have worked with and admired. How did they behave? How did they treat you? How much belief did they have in you? What impact did this have on you?

Now think about somebody who you worked for that you didn’t respect or admire and ask yourself the same questions.

Research in the States has shown that 64% of people leave their jobs not because of the company or the work conditions, instead they leave because of the Boss they work for. This demonstrates that the way we motivate at work is key.

The question is, what type of fan are you?

What type of fan are you?

 

 

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david cameron, Nicolas Sarkozy, The Euro crisis, UK criticises the Europeans
Teddy Bear

How’s the view from where you are?

Oct 30th

Posted by admin in Public Musings

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“All our knowledge has its origins in our perceptions.”  ~ Leonardo Da Vinci

 
A few days ago I was listening to a radio phone in, as a friend of mine had been invited on to discuss the latest research which suggested that men are quicker to say “I love you” to a new partner than women were. Before my friend (www.glow-coaching.co.uk ) was interviewed the presenter spoke to a pyschologist who declared that those men who did say “I love you” first were likely to have done so as their goal was to have sex, and they knew that women were more likely to agree upon receiving this message.

However this would not apply to women who said it first as they had different emotional needs and would say it for different reasons. The research from the study has a number of interpretations and it has been interesting to read the different views people have on the findings of the various studies on the subject.
These views are usually formed by our own experiences and they then tend to dictate how we react to different situations. For example if you are in a relationship and your partner has declared their love for you, how did you react when they first told you?

Did you make the assumption as the psychologist suggests that they were after “something”?

If you were the first to say it, how did you expect/hope your partner to react?

When working with people on their communication skills, be they leaders, sales people, people wanting career coaching or dating advice etc, one of the key areas to discuss and consider is how the person/group you are communicating with might feel and react to the message you are giving.

Too often people will make the assumption that the people they are communicating with will have exactly the same view of the situation as them, and they will fail to consider how else they could feel about and interpret a situation. Being able to walk in another persons shoes for a while is a great asset to have in effective communication.

As an example to demonstrate this let’s assume you have a situation you are trying to resolve with a member of your team.

A simple and effective way to come up with a potential solution that will suit everyone is to put three chairs in a triangle, facing each other. Sit in the first chair and describe how you feel about the situation, what you think the issues and potential solutions are and so on.

Then move to the second chair and imagine you are the other individual. Then you need to describe how you, as the other person, thinks and feels about the situation. The challenge with this is “staying in character” and making sure you are expressing what you believe the other person will be thinking and how they are viewing the situation.

Having done this, move to the third chair. The movement between chairs is important as the physical act of changing chairs helps you take on the new thought processes. In the third chair you are playing the role of an objective observer and in this role you need to give some objective advice on what you see and what needs to be considered.

Sound crazy? :-)

Try it, you will be surprised how effective it can be!

The starting point is to remember that everyone has a different view of the world, and it won’t be the same as yours.

If you can catch a glimpse of their view you are in a far better position to achieve a successful outcome to any communication you engage in, even winning the affections of your partner!

 

What can you see here?

A young woman?

An old Lady?

Or both?

 

 

“The funny thing is, people’s perceptions of what a song is about is
usually wrong a majority of the time. But they’re still going to read what they
want to into it. ~ Vince Gill

 

post script…..

Jimmy Savile, who passed away this week, expressed the importance of considering others point of view when asked some years ago about his show, Jim’ll fix it;

“I never to this day, had a favourite Fix it, because I never looked at it from my point of view. For most of them, that was the biggest thing that ever happened in their lives at that time, so they were all favourites”.

RIP Jimmy.

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communicating with others, communication skills, dating advice, difference between men and women, different views of the world, I love you, Jim'll fix it, Jimmy Savile, men say I love you first, Sir Jimmy Savile, successful communication, understanding others, understanding others point of view
What are the buying motives

Are you selling to a need or a want?

Oct 28th

Posted by admin in Sales Tips

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“Sales are contingent upon the attitude of the salesman – not the attitude of the prospect. “
W Clement Stone

Do you know why your clients buy from you?

People and companies buy products and services either because they need them or because they want them. If you can understand what is motivating your potential customers you will be able to tailor your sales pitch to better suit your clients, thus making it easier for them to make the decision to buy.

For example people buy electricity because they need it rather than because they want it. On the other hand people tend to buy house plants because they want them, rather than need them. Every purchase made will have a need or a want behind it, and understanding what the driver is,  is key to making successful sales. This is the case if someone buys a bar of chocolate at the train station or if they decide to buy a house, the difference lies in the amount of thought that goes into the decision and the amount of information required to enable the decision to be made.

Do your customers buy because they need your products or because they want them?Based on the strength of the need and/or the want the type of sale you make breaks down into one of three categories:

 

1) Hostage Sales: This is where the need for the product or service is the over riding driver in the decision making process. A company’s printing requirements might be an example of this. They need brochures and business cards to send out to potential clients, the need here is far greater than the want.

In these instances the client is making a choice as to which company to use rather than whether they should have the product or not. From a sales point of view it is therefore important to sell the benefits of using your company, so you may want to focus on the reliability and speed of service in addition to the quality of the finished products.

The danger with these types of purchases is that the client can feel resentful of the company they are buying from, as they need to have it and feel as though there is no choice in the matter. This can lead to them “bad mouthing” you to friends and colleagues. Companies in a near monopoly position can often suffer from this and there is plenty of anecdotal evidence to suggest this happens with the likes of BT, Sky, British Gas and so on. This is why excellence in customer service is such a critical factor for companies in this position, because f you don’t look after your clients they will happily jump ship as soon as they find an alternative supplier.

 

2) Emotional sales:  Here the want for the product or service is greater than the need for it. The individual or company can do without the product and it can often be an impulse purchase. A magazine or newspaper subscription can be an example of this. It’s a nice to have but you can live without it. When times are tough, if the client doesn’t feel there is any huge value in the subscription then it will soon be cancelled.

Customer service is still important, but the key criteria here is the quality of the product. If the articles in the magazine are of interest to the reader and they derive real value from them then the client is likely to view the subscription as more of a need to have than an impulse purchase.  From a sales point of view it is important to focus on how the product or service will enhance the lifestyle of the individual or company, perhaps the product will be a status symbol for them or provide a feel good factor.

The potential danger with Emotional Sales is that the client does not perceive any lasting value in repeating the purchase, so you find yourself in a position of constantly having to find new customers as you are not building regular repeat business. Building brand and company loyalty is a major factor in achieving success in this area of sales.

 

3) Sustainable sales: The ideal scenario for a company, as the clients have both a strong need and a strong want for the product or service. They like the product, they like the service and they understand how it benefits them to have the product and to buy it from you. This could be something as simple as a solicitor’s office having a regular contract to have flower displays in their reception. The general manager of the practice who bought the contract believes that the flowers are a symbol of the success and friendliness of the practise and as such send out a strong message to potential clients. To stop the contract would be a sign to clients that the practice has started to struggle.

The potential danger is that the client could decide to cut back on such expenses, but the bigger danger is that the client could decide to change suppliers. They still view the flowers contract as important, but believe they might get a better deal/service from one of your competitors.  Having landed the contract it is important to look after your clients and maintain the level of quality, in both product and service, that intitially persuaded them to buy from you. That’s why it’s always a little puzzling to see the huge offers open to new customers of Sky, BT  etc that are not available to their existing customer base. Yes they need to entice new customers, but what message are they sending out to existing ones?

 

If you arre operating in the 4th zone, where the perceived need and want are low you won’t be making many sales! This happens when the sales person spends all their time talking about the features of the product or service rather than linking these to the benefits that they bring to the clients. Having the latest digital print facilities to produce company brochures with mean nothing to your clients.

However if you can demonstrate how this means you can produce smaller print runs, reduce turnround times and improve quality, which in turn will result in you being able to provide 250 new brochures by the end of the week in time for the exhibition your client has on Saturday; increases the need and want of the client for your services.

Think about your clients, do they buy because they need your services or because they want them?

 

How can you increase the desire to buy?

 

“Pretend that every single person you meet has a sign around his or her neck that says, “Make me feel important.” Not only will you succeed in
sales, you will succeed in life.”

Mary Kay Ash

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Extra mile

Going the extra mile

Oct 7th

Posted by admin in Sales Tips

1 comment

I’ve been coaching someone recently who is arguably the best networker I have ever known. He is brilliant at generating new business and existing clients are incredibly loyal. I was curious as to what he would attribute as the secret of his success.

He told me a story of when he had just landed his first job as a sales consultant in an office stationery business. He took a call from a customer who was desperate for a box of pencil leads and wanted them delivered. The cost of the leads was £1.50 and the customer had called round a number of businesses with no joy, as they were not interested in such a paltry order. Joe told the customer he would be happy to deliver them later that day when he had finished his work in the office.

Joe duly delivered the pencil leads late afternoon as promised and thought no more of it. The following week the client called Joe back and asked him to take over the entire stationery needs for the three branches of his business. Twenty years later the client is still a loyal customer for Joe and is one of Joe’s biggest advocates.

Joe has never fogotten this and uses this story when bringing new people into his business to demonstrate the importance of going the extra mile for an existing or potential client.  For example they sell a number of products and services to students in the city and he urges his staff to treat them as well as they treat their biggest clients, as the students may well become the business leaders of tomorrow. It is this approach and attitude that people pick up on and lead to them doing business with Joe.

This is a lesson we can all learn, and I can think of quite a few businesses I deal with that would benefit from adopting this approach!

When was the last time you went the extra mile for a customer?

Have you got any examples to share of people or companies going the extra mile for you?

Sales Tip #3

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customer service, going the extra mile, improve sales, networking, sales skills, sales tips, selling skills
Ed Miliband

Do you think Charisma is important?

Sep 28th

Posted by admin in Public Musings

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With the Labour Party Conference being in held in Liverpool Ed Miliband’s leadership has come under the media spotlight, with questions being asked about his ability to successfully lead his party into the next election. One of the criticisms levelled at him has been that he has been largely anonymous in his first year as leader of the Labour Party with him lacking the charisma to make an impact on a largely unimpressed public.

As a result of this media debate I was invited to take part in a radio discussion on the importance of charisma and if it was something that could be taught.

When canvassing opinion prior to the radio discussion people had differing opinions on exactly what Charisma is and whether someone could learn this “natural skill”.

One common theme that did emerge was that in order to be charismatic people needed to be in tune with their thoughts and feelings and to behave in a genuine and authentic manner. Trying to fake it would not work as others would see through it and the individual would be viewed with suspicion and not be trusted.

Charisma is defined as a personal quality that gives an individual influence or authority over large numbers of people, and is certainly an attribute of value to a Politician in an age of celebrity and media sound bites. Does it matter to the rest of us?

In sales there is a well worn cliche that “people buy people first” and I think this holds true in many situations.  For example I was working with the directors of a kitchen company who were surprised to land an order where the customer knew that they could buy a very similar kitchen for £2000 less from a competitor. The customers explained that they were happy to spend the extra money as they felt they could trust my clients to deliver on the promises made and believed the end result would be better for them. They didn’t feel the same level of belief in the quality of service that would be provided by the competition.

They had not dealt with either company before so why should that be?

I think the answer lies in the relationship developed between my clients and their customer. The Director of the company that dealt with the enquiry is very passionate about the work they do, he has a good grasp of what is important to his potential customers and is confident that his company can meet those needs. He believes in providing a service he can be proud of. Allied to these values is a personable nature that enables him to talk to people in a friendly approachable manner, explaining the process without using jargon. Because he talks at the same level as his customers they pay attention to what he says and are therefore in a position to make a logical decision as to whether to use his services.

Many people think charisma is an innate ability and therefore can’t be taught, and there are some aspects of charisma where this might be true. However if you break down the qualities that make up charisma these are areas that can be worked on and improved:

1) Being genuine – say what you mean and mean what you say. Keep your message simple, be clear and articulate, don’t just echo the status quo, dare to be different.

2) Understand who you are and what you stand for – what are your values? What are the standards that are important to you?

3) Understanding the needs of others – how often do you actively listen to what other people say, rather than wait for them to stop talking so you can talk some more? If you show interest in others, they will be interested in what you have to say. Smile, nod when they talk and maintain eye contact. This is one way Bill Clinton used to make people feel as though “they were the only person in the room”.

4) Emotional Control – keeping yourself on an even keel allows you to be seen as approachable, but you also need to be able to express your thoughts and feelings in a spontaneous and genuine manner.

5) Think about your body language – stand up straight, relax, smile, think positive thoughts – how many charismatic people do you know that are miserable, sullen, look fed up and are negative?

The above isn’t a comprehensive list of qualities, but if you were able to master these you will find that you are more confident in yourself, more relaxed and more fun to be with!

Think about the people who you find charismatic, what do they do that makes them stand out from the crowd?

Why not post a comment here about who you think has charisma and what qualities they demonstrate?

Clip from Radio discussion on charisma

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Charisma, charismatic leadership, Ed Miliband, Ed Miliband Leadership, Labour Party Conference, leadership skills, what is charisma
Lech Walesa

Do we get the Unions we deserve?

Sep 23rd

Posted by admin in Public Musings

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I was reading a post on Twitter a few days ago, where a local politician was complaining about the attitude of a particular Union and they clearly believed all problems were down to the Union leaders. Apart from the fact that the language used was not particularly constructive is it actually the case that the issues are purely down to the Union?

Don’t get me wrong some Unions and their leaders can be a right pain in the ass, but I can think of many companies across a variety of industries that have great working relationships with their workforce and the unions involved. So why does it seem to be particular companies/industries that have regular problems in their industrial relations?

One story I was told last week might hold a clue. I was talking to an Interim HR Consultant who is currently working with a large international company and they were in a meeting with a Director. The meeting centred on the direction they wanted for a project that would affect the sales operation. The HR Consultant suggested asking the sales force for their thoughts so they could play a part in the agreement of the project’s goals.

Apparently the Director was aghast giving the curt reply; “They are sales people, we are managers, we tell them what to f*?!*>g do, not the other way round”.

The HR Consultant thought they had been transported back to the 1980′s. Unfortunately I think there are still many companies out there that have management teams that treat their people in this way – “you are here to do as you are told, your opinion doesn’t matter”.

If you don’t treat people with respect, give them clear direction (when necessary), encouragement, support and empower them to have some element of control what kind of relationship do you expect to have with those around you?

It takes two to have an argument.

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effective working relationships, management skills, management style, management v Unions, sales skills, Trade Unions
Persistance

When was the last time you showed persistence?

Sep 16th

Posted by admin in Sales Tips

3 comments

“Perseverance is a great element of success. If you knock long enough and loud enough at the gate, you are sure to wake up somebody.”
Henry Wadsworth Longfellow

I’m coaching somebody at the moment who used to work in Television and is in the process of setting up a new business. We were talking about the importance of persistence and she told me a story about her early days in TV when she was a Programme Editor’s assistant. Jenny was contacted by a guy who was looking to break into television and was willing to do any job to help him achieve this goal. After checking with the Editor Jenny told him unfortunately there were no opportunities available.

A few weeks later the guy rang back again, with the same answer, sorry nothing available. At the end of the month he called again, still no joy. However he was friendly and eager and told Jenny he would call again….

At her next meeting with the Editor Jenny talked about the guy and how she knew he was going to call again and again and again, and was there anything they could give him, if only to stop him calling!

The Editor asked how much they had in petty cash. £50 Jenny replied. Well, the Editor decided, if he calls in again tell him we can give him some work, but we can only give him £50 a week in expenses.

Sure enough the guy called in again and he was taken on and stayed long enough to become Editor of the TV station’s main news programme.

This is a really important lesson to learn, it is too easy to give up. If you want to succeed you need to be prepared for rejection and you need to be able to accept it and try again. Too often in sales environments you see sales people give up at the first hurdle. Persistence is what seperates the successful from those who don’t last the course.

“Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.”
Calvin Coolidge

When was the last time you showed real persistence?

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achieving goals, perseverance, Persistence, persistence in life, persistence in sales, sales skills, success in sales, tips on achieving goals
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    • VIDEO: Greece deal before Monday
      European Commissioner for Monetary Affairs Ollie Rehn says Greece is within touching distance of a deal with private banks to write down its debt. […]
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      Credit unions have been around since the nineteenth century but in the past 10 years the number of people using one has risen by more than 200 per cent. […]
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